Do You Know Where Your Watch’s Gold Came From?

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A mechanical timepiece is powered by clean kinetic energy and can run, at least theoretically, forever and a day.

To support that image of inherent sustainability, many Swiss watchmakers over the past decade have partnered with conservation groups, implemented energy-saving measures at their factories and, more recently, experimented with recycled materials for things like packaging and straps.

When it comes to the gold and gemstones used to make watches, however, the industry lags behind other sectors such as electronics in understanding and communicating how its materials are obtained and ensuring their extraction has not harmed people and the environment.“We always compare the watch industry here in Switzerland to the textile industry 20 years ago,” said Dario Grünenfelder, a consultant to WWF Switzerland and lead author of the WWF Watch and Jewellery Report 2018 . “They’re not really tackling the big issues: the raw materials that go into their […]

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